Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Giới thiệu Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like ok, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. Growth s have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth s. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....

Thông tin chi tiết

Từ khóa

english books the seven husbands of evelyn hugo 13 reasons why hunger games thirteen reasons why penguin classics everybody up 1 word by word havard cold calling techniques human resource management havard business review negotiation playing to win crossing the chasm the wealth of nations rich đad poor dad tiếng việt zero to one customer all marketers are liars a random walk down wall street closing national best seller one up in wall street nir eyal way of the wolf what great brands do ogilvy on advertising human resource champions sales