Small Giants: Companies That Choose to Be Great Instead of Big
Tác giả: Bo Burlingham | Xem thêm các sản phẩm Management - Leadership của Bo BurlinghamMô tả ngắn
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless gr...
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Giới thiệu Small Giants: Companies That Choose to Be Great Instead of Big
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
Small Giants is a finalist for the Financial Times / Goldman Sachs Business Book of the Year Award
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....
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Thông tin chi tiết
| Công ty phát hành | Penguin Random House |
|---|---|
| Nhà xuất bản | Penguin Random House US |
| Ngày xuất bản | 2007-03-27 07:00:00 |
| ISBN-13 | 9781591841494 |
| Kích thước | 21.1 x 13.7 x 2.0 |
| Loại bìa | Bìa mềm |
| Số trang | 268 |
| ISBN-10 | 1591841496 |
| Phiên bản | Updated |
| SKU | 2347407406195 |
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